A Full-Chain Approach to Production, Logistics, and E-commerce Accelerates the Development of Traditional Food Products

In the production workshop of Henan Huazhong Food Co., Ltd., machines hum and people bustle about—workers in uniform are skillfully sorting and packaging food, intelligent equipment accurately weighs and codes products, and boxes of products bearing the 'Benbengo' logo are loaded onto trucks by forklifts, ready to be shipped to markets across the country. From the production workshop to the logistics warehouse, and then to the e-commerce live streaming room, this local food company is playing a 'striving symphony' of production and sales at the beginning of the new year with a coordinated pace across the entire supply chain.

Inside the automated production workshop of Huazhong Food, food products in yellow and green packaging flow smoothly along the assembly line. Workers strictly adhere to food hygiene standards, quickly completing processes such as sorting and boxing. 'This period is the peak season for orders, and the workshop operates on a two-shift system, with the production line running 24 hours a day. Daily production capacity has increased by 30% compared to usual,' the workshop manager explained. The company's intelligent weighing and laser coding equipment ensures that the quality and traceability information of each batch of products are clearly traceable, guaranteeing both efficiency and upholding the bottom line of food safety.

While production is running at full capacity, the logistics and warehousing area is equally busy. Inside the warehouse, forklift drivers, working alongside loading and unloading workers, quickly transfer goods to refrigerated trucks next to neatly stacked product boxes. Fire extinguishers and other equipment are placed in a standardized manner next to signs that read 'Fire Exits Must Not Be Blocked,' ensuring safe and orderly warehousing operations. 'We have partnered with several logistics companies and opened 'priority delivery channels' to ensure that products can be delivered from the warehouse to the end consumer in as little as 48 hours,' said the logistics manager.

Offline production and sales are booming, and online channels are equally vibrant. In the company's e-commerce livestreaming room, the host demonstrates the taste and packaging details of 'Benbengo' food products to viewers. The calculator and product sample boxes on the table reveal the careful preparation for product selection. 'Recently, the daily order volume in the livestreaming room has exceeded 5,000 orders. They added that traditional food products are gaining a wider young audience by leveraging new media formats such as short videos and livestreaming.

As a local food company in Henan, Huazhong Food also relies on the 'Traditional Food Health Pilot-Scale Incubation Platform' to continuously strengthen its R&D efforts. In the office area, R&D personnel are discussing new product formulas around the themes of 'healthy food' and 'nutritious snacks,' striving to create foods that better meet modern health needs while preserving traditional flavors.

From factory production to warehousing and logistics, from e-commerce live streaming to R&D innovation, Huazhong Food, through efficient collaboration across the entire supply chain, not only ensured the supply of goods to the market, but also explored a path for the transformation and upgrading of traditional food enterprises. 'Making People Eat Healthier'—this slogan printed on the company wall is becoming a vivid testament to the company's commitment to quality and innovation as boxes of products circulate.

Huazhong Food -  Make People Eat Healthier!